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History Magazine opens a window on the past, providing compelling stories about how our world came to be what it is today. In the pages of History Magazine, readers discover articles about exploration, invention, innovation and conflict, and learn about the development of government, medicine, technology, society, trade, the arts and the art of war.

Written from a North American perspective, History Magazine's articles are clear and informative, and supported with colorful maps and illustrations. History Magazine breathes life into the stories of the past, telling tales of both pivotal moments and everyday life with insight.

 
What Our Readers Are Saying
"I love this magazine. I really like the impartial look into all the diverse areas this magazine covers. I read it, my children read it, then it goes to my best friend who reads it and takes it to her class in high school where it is the most signed-out periodical she has!"

"It is interesting, educational and helps me with my genealogy."

"I like the articles that enable me to 'see and hear' my ancestors in their historical setting. It helps me to know them and the things that likely affected their lives."

"I really like the emphasis on social history, and the wide variety of topics. I like the mixture of odd and 'frivolous' topics (eg. women's hairstyles, roller skating, meal times) as well as the more traditional historical topics. I also like that the mixture of broad overviews as well as specific incidents and obscure historical details. I like that the magazine is not written just for the general reader or the expert, but has information appealing to both."

 
What the Press Is Saying
"The articles contain a wealth of information.written in a style that appeals to the average person, rather than the historical scholar."
—Regina Hines, The Mississippi Press

"I will say flat out that I am hooked on History Magazine. Wide-ranging, slick, intelligent and fascinating, this is a publication for the history buff whether adult or adolescent. Generally avoiding political/diplomatic history, this publication thrives on social/medical/technological history. Topics culled more or less at random include a history of chess, a look at the Panama Canal, a history of typhoid, an article on medical bloodletting and, a favorite of mine, nineteenth-century fears about premature burial. High school librarians should simply order the magazine as a matter of course and think about ordering all the back issues available for reference purposes. Take a look, then order this wonderful magazine." —Murray Bowman, Essential Resources for Schools & Librarians

 
About History Magazine Readers
89.9% are American
9.9% are Canadian
72% are college educated
67% are female
49% read each issue cover-to-cover
93% read at least half of each issue
96% plan to renew their subscription
27% have purchased a book featured in History Magazine's Hindsight section
Top hobby interests: Genealogy, Gardening, Travel, Reading/Writing

(Source: History Magazine Reader Surveys - May 2002)
 
Circulation
7,200 paid subscribers
8,300 copies sold on newstands
4,500 copies distributed as promotions
20,000 total print run per issue
 
Advertising
Rates
Unit 1X 3X 6X
Full page $800 $725 $650
1/2 page $480 $430 $380
1/3 page $280 $250 $205
1/4 page $245 $220 $195
1/6 page $125 $110 $100
1/9 page (marketplace)* $75 $60 $50
Classifieds (up to 40 words)* $30 $30 $30
*Pre-paid only

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Dimensions
Standard Unit Sizes Width Height
Full page 7 ½" 10 ½"
Full page bleed (+allow 1/8" extra all sides) 8" 10 ¾"
1/2 page vertical 3 7/8" 10 ½"
1/2 page horizontal 7 ½" 4 ¾"
1/3 page vertical 2 ¼" 10 ½"
1/3 page horizontal 7 ½" 3"
1/4 page 3 ½" 4 ¾"
1/6 page 2 ¼" 4 ¾"
1/9 page (marketplace)      2 ¼" 3 1/8"
 
Advertising
Schedule
Issue Close On Newsstands
Dec/Jan Oct 15th Dec 1st
Feb/Mar Dec 15th Feb 1st
Apr/May Feb 15th Apr 1st
Jun/Jul Apr 15th Jun 1st
Aug/Sept Jun 15th Aug 1st
Oct/Nov Aug 15th Oct 1st
Note: Where a date falls on a weekend or holiday, please adjust to the following Monday or the day after the holiday. Please confirm deadlines with your advertising representative. Schedule subject to change.
 
Agency Commissions,
Discounts and Terms
Agency commission is 15% of gross billing allowed to recognized advertising agencies provided invoice is paid within 30 days. 2% discount on account paid within 10 days of invoice.
 
Mechanical
Requirements
File types: High-resolution images: PDF is preferred but we also accept TIFF, JPEG, or EPS.
Method of printing: four-color web-offset process
Method of binding: saddle stitched with two staples
Trim size: 8" x 10¾". Allow 1/8" extra bleed beyond trim measurements for bleed-type ads.

 
History Magazine
US Mail: PO Box 194, Niagara Falls, NY 14304
Canadian/International Mail: 505 Consumers Road, Suite 312, Toronto, ON M2J 4V8
Tel (416) 491-3699, ext. 111; Fax (416) 491-3996
jeannette@moorshead.com

 


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